SEO Scenario Diagnosis
Mini situations that force you to identify the right SEO term or tool.
situation
The summary under the result title needs rewriting
Meta description
This is the snippet text shown under the title.
situation
A deleted URL shows page not found
404 page
The URL no longer exists.
situation
The main page heading says “How to Do Keyword Research”
H1
This is the primary on-page heading.
situation
The headline shown in Google needs work
Title tag
This is the title shown in search results.
situation
Google shows stars and cook time for a recipe
Structured data
Markup helped Google understand the content.
situation
Your homepage links to pricing
Internal link
One page on your site links to another.
situation
The words "technical SEO checklist" are clickable
Anchor text
These are the visible words in a link.
situation
One blog links to you 10 times
Referring domain
That still counts as one linking website.
situation
Another site links to your guide
Backlink
An external site is linking in.
situation
A private folder should not be crawled
robots.txt
Sets crawl rules for bots.
situation
A thank-you page should stay out of Google
noindex
Tells search engines not to show the page in results.
situation
An old URL should send everyone to a new one
Redirect
Moves users and bots to a different URL.
situation
Duplicate URLs should count as one version
Canonical tag
Signals the preferred URL without moving the user.
situation
The page starts appearing in Google
Indexing
The page was added to the search index.
situation
Googlebot scanned the page
Crawl
A bot visited the page.
query
"what is a backlink"
Informational intent
The searcher wants to learn, not buy.
query
"buy rank tracker"
Transactional intent
The searcher is ready to act now.
query
"best CRM for startups"
Commercial intent
The searcher is comparing options before deciding.