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SEO Mixed Mastery

Interleaved prompts across SEO concepts, intent, links, technicals, and metrics.

Polydeck

link between pages on your site

Voorkant

Internal link


One of your pages links to another.

Achterkant

summary below the result title

Voorkant

Meta description


Snippet text in search results.

Achterkant

file listing URLs for Google

Voorkant

Sitemap


Lists important pages for discovery.

Achterkant

recipe result with stars

Voorkant

Structured data


Markup helped Google enrich the result.

Achterkant

Google tool for clicks and coverage

Voorkant

Search Console


Dashboard for search performance and index data.

Achterkant

desired action after the visit

Voorkant

Conversion


The outcome you want from traffic.

Achterkant

clicks divided by impressions

Voorkant

CTR


Rate of clicks from search views.

Achterkant

count of search appearances

Voorkant

Impression


How often the result showed up.

Achterkant

query
"what is a backlink"

Voorkant

Informational intent


Trying to learn something.

Achterkant

query
"buy rank tracker"

Voorkant

Transactional intent


Ready to act now.

Achterkant

query
"best CRM for startups"

Voorkant

Commercial intent


Comparing options before acting.

Achterkant

strength of the whole site

Voorkant

Domain authority


Estimated strength of the full domain.

Achterkant

strength of one page

Voorkant

Page authority


Estimated strength of a single page.

Achterkant

one unique site linking to you

Voorkant

Referring domain


Counts linking websites, not links.

Achterkant

link from another website

Voorkant

Backlink


External link pointing to your page.

Achterkant

image description text

Voorkant

Alt text


Short description of the image.

Achterkant

clickable words in a link

Voorkant

Anchor text


Visible words people click.

Achterkant

main heading on the page

Voorkant

H1


Primary on-page heading.

Achterkant

headline in Google results

Voorkant

Title tag


Search result title.

Achterkant

send old URL to new URL

Voorkant

Redirect


Moves users and bots to a new address.

Achterkant

preferred version of duplicates

Voorkant

Canonical tag


Signals the main URL.

Achterkant

block crawl of a folder

Voorkant

robots.txt


Tells bots what not to crawl.

Achterkant

keep page out of Google

Voorkant

noindex


Stops the page from showing in results.

Achterkant

page stored for search

Voorkant

Indexing


The page was added to the index.

Achterkant

bot visited the page

Voorkant

Crawl


A search bot scanned the page.

Achterkant