SEO Metrics & Audits
How to measure SEO and spot problems.
Content gap
Relevant topics your site does not cover well yet
💡 Competitors rank for terms you ignore.
Site audit
A systematic check of SEO issues across a site
💡 Find broken links, missing tags, or slow pages.
Index coverage
A view of indexed pages and related issues
💡 Coverage shows 20 pages excluded from Google's index.
Conversion
A useful action taken by a visitor
💡 A visitor reads your guide and books a demo.
Average position
avg rank
The average place your page appeared for a query set
CTR
click rate
Click-through rate from impressions to clicks
💡 50 clicks from 1,000 impressions = 5% CTR.
Impression
A count of how often your page appeared in search
💡 Your result appears 1,000 times, even if nobody clicks.
Search Console
Google's free search performance tool
💡 You open Search Console to see why clicks dropped last week.