📊

SEO Metrics & Audits

How to measure SEO and spot problems.

Polydeck
🕳️
📝

Content gap

Voorkant

Relevant topics your site does not cover well yet


💡 Competitors rank for terms you ignore.

Achterkant
🔍
🛠️

Site audit

Voorkant

A systematic check of SEO issues across a site


💡 Find broken links, missing tags, or slow pages.

Achterkant
🗂️
📋

Index coverage

Voorkant

A view of indexed pages and related issues


💡 Coverage shows 20 pages excluded from Google's index.

Achterkant
🎯

Conversion

Voorkant

A useful action taken by a visitor


💡 A visitor reads your guide and books a demo.

Achterkant
📍
📈

Average position
avg rank

Voorkant

The average place your page appeared for a query set

Achterkant
🖱️
📊

CTR
click rate

Voorkant

Click-through rate from impressions to clicks


💡 50 clicks from 1,000 impressions = 5% CTR.

Achterkant
👀
📄

Impression

Voorkant

A count of how often your page appeared in search


💡 Your result appears 1,000 times, even if nobody clicks.

Achterkant
🧰
🔎

Search Console

Voorkant

Google's free search performance tool


💡 You open Search Console to see why clicks dropped last week.

Achterkant