SEO Confusion Drills
Discrimination cards for the SEO terms people mix up most often.
CTR vs conversion
signup or purchase
Conversion
This is the action you actually want after the visit.
impression vs CTR
clicks divided by impressions
CTR
Measures how often an impression becomes a click.
impression vs CTR
shown in results
Impression
Counts how often your result appeared.
commercial vs transactional intent
buy rank tracker
Transactional intent
The searcher is ready to take action now.
commercial vs transactional intent
best SEO tools for startups
Commercial intent
The searcher is comparing options before acting.
page authority vs domain authority
strength of whole site
Domain authority
This score estimates the strength of the whole domain.
page authority vs domain authority
strength of one page
Page authority
This score estimates the strength of a single page.
backlink vs referring domain
10 links from one website
Referring domain
That still counts as one linking site.
backlink vs internal link
link within your site
Internal link
One page on your site links to another.
backlink vs internal link
link from another site
Backlink
The link comes from outside your site.
title tag vs H1
page heading
H1
This is the main heading on the page itself.
title tag vs H1
Google headline
Title tag
This is the title shown in search results.
canonical tag vs redirect
send old URL to new one
Redirect
Moves users and bots to a different URL.
canonical tag vs redirect
preferred duplicate URL
Canonical tag
Chooses the main version without moving the user.
robots.txt vs noindex
block bot access
robots.txt
Tells bots what not to crawl.
robots.txt vs noindex
out of results
noindex
Tells search engines not to show the page in results.
crawling vs indexing
saved for search
Indexing
Page is added to the search index.
crawling vs indexing
bot visit
Crawling
Bot scans the page.