Discrimination cards for the SEO terms people mix up most often.
Conversion
This is the action you actually want after the visit.
CTR
Measures how often an impression becomes a click.
Impression
Counts how often your result appeared.
Transactional intent
The searcher is ready to take action now.
Commercial intent
The searcher is comparing options before acting.
Domain authority
This score estimates the strength of the whole domain.
Page authority
This score estimates the strength of a single page.
Referring domain
That still counts as one linking site.
Internal link
One page on your site links to another.
Backlink
The link comes from outside your site.
H1
This is the main heading on the page itself.
Title tag
This is the title shown in search results.
Redirect
Moves users and bots to a different URL.
Canonical tag
Chooses the main version without moving the user.
robots.txt
Tells bots what not to crawl.
noindex
Tells search engines not to show the page in results.
Indexing
Page is added to the search index.
Crawling
Bot scans the page.