Links & Authority
How links and authority shape rankings.
Broken backlink
A backlink pointing to a dead page
💡 Another site links to your deleted guide.
Sponsored link
A link marked as paid or promotional
💡 A paid product mention links out with a sponsored tag.
Nofollow
A link attribute that signals limited endorsement
💡 A comment link is marked nofollow.
Link equity
The value a link can pass to another page
💡 A strong page links to a new guide.
Domain authority
site strength
A score estimating the overall strength of a domain
💡 A huge publisher usually scores higher than a brand-new blog.
Page authority
page strength
A score estimating how strong one page is
💡 A heavily linked guide may score higher.
Referring domain
A unique website linking to you
💡 Ten links from one blog = one referring domain.
Backlink
Link from another site
💡 A blog cites your guide.