How people search and how you target the right phrases.
An estimate of ranking competition --- 💡 "CRM" is harder to rank for than "CRM for dentists".
An estimate of how many searches a keyword gets --- 💡 "email marketing tips" gets about 1,000 searches a month.
The searcher wants to buy or start now --- 💡 "buy rank tracker".
The searcher is researching before buying --- 💡 "best SEO tools for startups".
The searcher wants an answer or explanation --- 💡 "what is a backlink".
The goal behind the query --- 💡 "best SEO tools for startups" shows compare-before-buy intent.
A longer, narrower search phrase --- 💡 "best CRM for small law firms".
A word or phrase people search for --- 💡 "email marketing tips".
An estimate of ranking competition
💡 "CRM" is harder to rank for than "CRM for dentists".
An estimate of how many searches a keyword gets
💡 "email marketing tips" gets about 1,000 searches a month.
The searcher wants to buy or start now
💡 "buy rank tracker".
The searcher is researching before buying
💡 "best SEO tools for startups".
The searcher wants an answer or explanation
💡 "what is a backlink".
The goal behind the query
💡 "best SEO tools for startups" shows compare-before-buy intent.
A longer, narrower search phrase
💡 "best CRM for small law firms".
A word or phrase people search for
💡 "email marketing tips".