SEO Metrics & Audits
How to measure SEO and spot problems.
Content gap
Relevant topics your site does not cover well yet
π‘ Competitors rank for terms you ignore.
Site audit
A systematic check of SEO issues across a site
π‘ Find broken links, missing tags, or slow pages.
Index coverage
A view of indexed pages and related issues
π‘ Coverage shows 20 pages excluded from Google's index.
Conversion
A useful action taken by a visitor
π‘ A visitor reads your guide and books a demo.
Average position
avg rank
The average place your page appeared for a query set
CTR
click rate
Click-through rate from impressions to clicks
π‘ 50 clicks from 1,000 impressions = 5% CTR.
Impression
A count of how often your page appeared in search
π‘ Your result appears 1,000 times, even if nobody clicks.
Search Console
Google's free search performance tool
π‘ You open Search Console to see why clicks dropped last week.