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SEO Metrics & Audits

How to measure SEO and spot problems.

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Content gap

Front

Relevant topics your site does not cover well yet


πŸ’‘ Competitors rank for terms you ignore.

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Site audit

Front

A systematic check of SEO issues across a site


πŸ’‘ Find broken links, missing tags, or slow pages.

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Index coverage

Front

A view of indexed pages and related issues


πŸ’‘ Coverage shows 20 pages excluded from Google's index.

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Conversion

Front

A useful action taken by a visitor


πŸ’‘ A visitor reads your guide and books a demo.

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Average position
avg rank

Front

The average place your page appeared for a query set

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CTR
click rate

Front

Click-through rate from impressions to clicks


πŸ’‘ 50 clicks from 1,000 impressions = 5% CTR.

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Impression

Front

A count of how often your page appeared in search


πŸ’‘ Your result appears 1,000 times, even if nobody clicks.

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Search Console

Front

Google's free search performance tool


πŸ’‘ You open Search Console to see why clicks dropped last week.

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