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Links & Authority

How links and authority shape rankings.

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Broken backlink

Front

A backlink pointing to a dead page


πŸ’‘ Another site links to your deleted guide.

Back
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Sponsored link

Front

A link marked as paid or promotional


πŸ’‘ A paid product mention links out with a sponsored tag.

Back
🚫
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Nofollow

Front

A link attribute that signals limited endorsement


πŸ’‘ A comment link is marked nofollow.

Back
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Link equity

Front

The value a link can pass to another page


πŸ’‘ A strong page links to a new guide.

Back
🌐
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Domain authority
site strength

Front

A score estimating the overall strength of a domain


πŸ’‘ A huge publisher usually scores higher than a brand-new blog.

Back
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Page authority
page strength

Front

A score estimating how strong one page is


πŸ’‘ A heavily linked guide may score higher.

Back
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Referring domain

Front

A unique website linking to you


πŸ’‘ Ten links from one blog = one referring domain.

Back
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Backlink

Front

Link from another site


πŸ’‘ A blog cites your guide.

Back