Keywords & Search Intent
How people search and how you target the right phrases.
Keyword difficulty
An estimate of ranking competition
💡 "CRM" is harder to rank for than "CRM for dentists".
Search volume
An estimate of how many searches a keyword gets
💡 "email marketing tips" gets about 1,000 searches a month.
Transactional intent
The searcher wants to buy or start now
💡 "buy rank tracker".
Commercial intent
The searcher is researching before buying
💡 "best SEO tools for startups".
Informational intent
The searcher wants an answer or explanation
💡 "what is a backlink".
Search intent
search goal
The goal behind the query
💡 "best SEO tools for startups" shows compare-before-buy intent.
Long-tail keyword
A longer, narrower search phrase
💡 "best CRM for small law firms".
Keyword
A word or phrase people search for
💡 "email marketing tips".