How people search and how you target the right phrases.
An estimate of ranking competition
š” "CRM" is harder to rank for than "CRM for dentists".
An estimate of how many searches a keyword gets
š” "email marketing tips" gets about 1,000 searches a month.
The searcher wants to buy or start now
š” "buy rank tracker".
The searcher is researching before buying
š” "best SEO tools for startups".
The searcher wants an answer or explanation
š” "what is a backlink".
The goal behind the query
š” "best SEO tools for startups" shows compare-before-buy intent.
A longer, narrower search phrase
š” "best CRM for small law firms".
A word or phrase people search for
š” "email marketing tips".