🎯

Keywords & Search Intent

How people search and how you target the right phrases.

An estimate of ranking competition

💡 "CRM" is harder to rank for than "CRM for dentists".

An estimate of ranking competition --- 💡 "CRM" is harder to rank for than "CRM for dentists".

Back

An estimate of how many searches a keyword gets

💡 "email marketing tips" gets about 1,000 searches a month.

An estimate of how many searches a keyword gets --- 💡 "email marketing tips" gets about 1,000 searches a month.

Back

The searcher wants to buy or start now

💡 "buy rank tracker".

The searcher wants to buy or start now --- 💡 "buy rank tracker".

Back

The searcher is researching before buying

💡 "best SEO tools for startups".

The searcher is researching before buying --- 💡 "best SEO tools for startups".

Back

The searcher wants an answer or explanation

💡 "what is a backlink".

The searcher wants an answer or explanation --- 💡 "what is a backlink".

Back

The goal behind the query

💡 "best SEO tools for startups" shows compare-before-buy intent.

The goal behind the query --- 💡 "best SEO tools for startups" shows compare-before-buy intent.

Back

A longer, narrower search phrase

💡 "best CRM for small law firms".

A longer, narrower search phrase --- 💡 "best CRM for small law firms".

Back

A word or phrase people search for

💡 "email marketing tips".

A word or phrase people search for --- 💡 "email marketing tips".

Back