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Clear Writing Checklist

Practical rules for writing that is easy to read and hard to misinterpret.

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BLUF

Front

Bottom line up front: lead with the conclusion, decision, or ask.

Back
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Active voice

Front

Subject does the action (clear ownership).

Example: "We shipped X."

Back
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Concrete over abstract

Front

Prefer specific nouns, numbers, and examples over vague labels.

Back
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One sentence = one idea

Front

Split compound thoughts to reduce ambiguity and improve scanability.

Back
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Cut filler

Front

Remove "in order to", "very", "basically", and similar padding.

Back
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State audience + goal

Front

Write for a specific reader and outcome (inform, decide, request, align).

Back
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Short paragraphs

Front

Keep paragraphs to 1-4 lines for fast scanning.

Back
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Headings that summarize

Front

Headings should convey the point, not just the topic.

Back
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Front-load key words

Front

Put the most important words early in sentences and bullets.

Back
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Use parallel structure

Front

List items should have the same grammatical form (makes comparisons easy).

Back
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Prefer verbs

Front

Avoid nominalizations.

Example: "decide" over "make a decision".

Back
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Avoid weasel words

Front

Replace "some", "often", "might" with specifics or remove them.

Back
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Define terms once

Front

Introduce a term, then use it consistently (avoid synonyms for the same thing).

Back
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One topic per paragraph

Front

Each paragraph should support a single point.

Back
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Use bullets for lists

Front

Bullets make multiple items scannable and reduce run-on sentences.

Back
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Use numbers when it matters

Front

Replace "soon" with a date/time; replace "many" with a count.

Back
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Make the ask explicit

Front

Include owner + action + deadline.

Example: "Alex: approve by Fri 16:00."

Back
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Remove throat-clearing

Front

Cut openings like "Just checking in" or "It should be noted".

Back
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Pronoun check

Front

Replace ambiguous "it/this/they" with the specific noun when needed.

Back
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Use examples

Front

Show one concrete example when a rule/idea could be interpreted multiple ways.

Back
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Prefer simple words

Front

Choose the simplest word that is accurate (clarity > sophistication).

Back
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Edit for length

Front

Aim to cut ~20% without losing meaning; remove repetition.

Back
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Read aloud

Front

Reading aloud reveals awkward phrasing and missing words.

Back
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Final scan test

Front

Can a reader skim just headings + first lines and still get the message?

Back